What is Search Engine Optimization SEO?

Search engines rank the organic search results based on hundreds of different ranking factors. But in general, organic results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject. Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words.

For example, this article in Entrepreneur.co mentions our Not Another State of Marketing Report page. It also links to it allowing their readers to see other stats than the one quoted. You may have heard about some of them — meta-tags like title or description are two most popular ones. So, here’s a list of the most crucial on-page optimization actions to take.

SEO techniques

The difference is that you have to host and install them yourself. They host the site, give you ready-made designs, and let you add and edit content without touching code. Search traffic is also “free.” That’s a big deal because ads can be expensive. The number of times this article was shared on Twitter. Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth. Chamber of Commerce can help your company grow and thrive in today's rapidly-evolving business environment.

Technical SEO

The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue. Backlink analysis tools - There are a number of link analysis tools out there, the two primary ones being AHREFs and Majestic.

What Is SEO?

And if Google notices that people tend to bounce back from your content to the search results, that’s a really bad sign. And if they notice that searchers are skipping over your result to click on another result, Google will see your content irrelevant for that search… and downrank you. I knew this would be a helpful resource for my readers. But I also realized that this post would be a Linkable Asset that bloggers in the SEO world would want to share with their audience. With that, let’s cover a few white hat link-building strategies that I use and recommend. These sorts of shady link-building tactics don’t work nearly as well as they used to. Plus, they get your site slapped from Google’s search results entirely.

First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses. They do this day in and day out, so they won’t need the ramp up time that you or a member of your team would need in order to learn the basics. When analyzing local websites, Google looks at the proximity to a searcher’s location. With the rise of local searches containing the phrase, "near me," it’s only fair that Google will try to present the closest businesses first.