What is search engine optimization SEO?

And that’s even if your website appeared at the top of the search results. Search engines don’t like reading lengthy strings of words with complex structure.

And the reason I mention it here is that I want you to realize that there are no shortcuts in SEO. And be aware of anyone suggesting strategies that might seem too good to be true. However, one additional element of on-page optimization is the presence of a company’s name, address, and phone number of a page. What's more, they prefer going through the majority of the buying process on their own. As of June 2021, 92% of internet searches happen on a Google property.

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Start by doing a reverse image search in Google Images or TinEye and clicking on the image to find the source URL. Replace "keyword" with your target keyword or niche-related terms. A simple way to get started is to research using Google, Ahrefs or BuzzStream. After that, you can contact them by email in HARO, comment on the #journorequest tag thread, or reach out directly on Twitter to the writer making the #journorequest. Consumer packaged goods that sell directly to consumers via the website tend to produce content heavily and have an ecommerce section.

On-page factors are all the things on your website that you have a direct influence on. These factors include technical aspects (e.g. the quality of your code and site speed) and content-related aspects, like the structure of your website or the quality of the copy on your website.

Answering yes to these questions can improve your search engine ranking. For instance, you do not want the word "engineering" to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization. To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links.

What Is SEO – Search Engine Optimization?

To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included. Another area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in the search results. When the keyword strategy is in place, the content strategy follows.

These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website. In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice.

The homepage is an important page for a website, so we think you should always keep it updated. We can’t say for sure that having fresh content on your homepage will impact your SEO, but the homepage is a good place to promote your content. For example, we have a section on our homepage that displays recently published blog posts. If you’re setting up a new site, go with the clearest and most descriptive structure. If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things. People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same.

Analyze the top-ranking articles and either create a roundup of statistics online or perform a new study. For example, an Ahrefs article about 78 SEO Statistics for 2023 ranks in Google at position 1 for "seo statistics" and has almost 2,000 referring domain links. However, I use a broad definition to explain "unlinked mentions" and consider it to be any mention of the company, products/services, competitors' names, or even topically relevant articles. Traditionally, the term was "unlinked brand mentions" to explain a process of finding unlinked mentions of the main company's brand.