What is Search Engine Optimization SEO?

Then plug your domain into Site Explorer for an estimate. Having a website set up for SEO success will help Google crawl and index your pages.

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.

What Google shows can also depend on what it knows about the searcher . It judges the quality of a page by analyzing the quantity and quality of links that point to it. So it’s critical that your website is as pleasant to use on mobile as on desktop. But we think .com is best for most people, as it’s the most recognizable and trusted. For charities, .org or your local equivalent also works. If you only do business in one country outside the U.S., your country code top-level domain , like .co.uk, is fine too.

Build your brand reputation

Out of all these questions, the type of website has the most significant impact on which technique is used. Let’s look more into how to select pages for link building. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages.

That way, people can learn more about topics that you cover in your article… without having to bounce back to the SERPs. The 219% boost was a result of me better aligning my content for search intent. Guest posting as a link building strategy is extremely controversial. But in most cases, when people say “black hat SEO”, they’re referring to black hat link building. There are lots of other black hat approaches that have nothing to do with links .

Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’ or ‘robots’. Their purpose is to discover new web pages that exist, and also to periodically check the content on pages they’ve previously visited to see whether they've changed or been updated. Finally, engage with the hosts or other guests on social media and prepare to pitch.

SEO techniques

Competitor link building, guest posting and resource page links can yield a lot of links to these types of pages. A resource link may go directly to a product or homepage, but they are still excellent links.

Unlike a text-based article, search engines have a hard time understanding what’s inside of an image. Include your main keyword on your page a handful of times. It’s no big deal if you go a little over or under that amount.

Search engine optimization

Then, it must scan them to understand their topics and identify their keywords. With all of these factors taken into account, SEO primarily drives two things — rankings and visibility. "Move 50% of our top 20 keywords onto the first page of Google within nine months."This objective focuses on keyword ranking. When you ask the right questions and select the appropriate technique for your website, you can dramatically improve rankings or traffic.

Your customer is, it’s almost impossible to understand the types of things that they search for . Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. Specifically, your job is to make sure that a search engine sees your site as the overall best result for a person’s search. Description metadata is the textual description that a browser may use in your page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.