SEO Training Certification Course: Learn SEO

Detailed step-by-step guides are as old as the internet itself. So someone searching for a Product Keyword like “revenue forecasting software” would get a lot of value from this page… even though the main goal of the page is to get you to sign up for a trial. That’s why you want your product pages to focus on the features and benefits that your product offers. It’s written by someone relatively new to the Paleo Diet. And their website doesn’t have nearly as many links pointing to it. Nurture and grow your business with customer relationship management software.


How to Find SERP Feature Opportunities [+ Free Tools]


Once you understand your searcher’s intent, you will be able to create content that meets the needs of search users and is optimized for search engines to discover and index it. The leading search engines, such as Google, Bing, and Yahoo!


Moz Links API Power your SEO with our index of over 44 trillion links. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Another way to advance your career is by attending a search conference.


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To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots . When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl.


Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s expertise, authority, and trust requirements (E-A-T), which satisfy its searchers’ requirements. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google what your site is all about.



Some are reporting drops in Google organic traffic by as much as two-thirds of their normal traffic. Those types of drops are massive and can happen when a site gets hit by a massive algorithm update, and it can happen if the site has a huge technical issue or some sort of manual serious action. Kevin Rowe is the Founder of PureLinq, an enterprise link building solution, and an SEO Product Marketer. He has designed and implemented almost every type of link building technique over his 14 year stint in SEO.

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