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What it means to develop a cohesive search marketing strategy. Developing a successful search strategy requires a multi-channel, holistic approach. Artificial intelligence is constantly improving algorithms to ensure better user experiences.

Emerging SEO Trends

It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both "biomedical engineering jobs" and "biomedical engineering careers". Ranking for "student affairs" and "dean of students" or "gender discrimination" and "violence reporting procedures" with a single page is unlikely. Follow these suggestions to improve your search engine optimization and watch your website rise the ranks to the top of search-engine results. Also, add semantic keywords — variations or synonyms of your keyword. Google and other search engines use them to determine a page’s relevancy better. However, that’s possible only if it ranks for the keywords those people would use when searching.

But if you intentionally stuff keywords in your content, you’re actually doing more harm than good. In total, I used my main keyword 6 times in my content. And considering that my content is over 3,000 words, that’s not a very high keyword density.

Delegate SEO to a Team Member

Typically, these sites need links to the articles or brand listing pages. One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO. In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.

With organic search, ROI is a little bit harder to measure, but it often improves over time. Over the long term, organic search can offer a very good return on investment. Having articles with unique statistics will make link building outreach much more effective, but they can also earn links by ranking for keywords with "statistics" or "study" in them.

White hat versus black hat techniques

That’s because the number of searches is usually quite consistent month to month. As you can see, over 60% of all traffic on the web comes from search engines like Google, Bing, Yahoo and YouTube. All in all, search accounts for 10x more traffic than social media. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results. If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member.