SEO for Beginners: An Introduction to SEO Basics

Combined with Google's Search Console, marketers can monitor website traffic, optimize rankings and make informed decisions about the appearance of a site's search results. There are hundreds of factors that go into what content from the index gets displayed into a SERP. However, they bubble up into five key factors that help determine which results are returned for a search query. Search engines give some guidelines for SEO, but big search engines keep result ranking as a trade secret.


Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages. Search engine crawlers land on a page and use links to find other content to analyze. Although we carefully designed it, the only elements a search engine sees are text and links. For example, Ststista found that 60% of people research a brand online before making a purchase.


How to do SEO: Technical optimizations


What that means is, you pay a fee every time a user clicks on your ad. So instead of relying on organic traffic to your website, you buy traffic for your page by paying Google to show your ad when your visitor does a search for your keyword. For organic search, traffic is free, although it does require an investment of both resources and time.


Pourquoi le SEO se concentre-t-il sur Google


It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.



This is critical for bots crawling the site to understand what the image represents. It also verbally describes what the image is to people who are visually impaired. Website visibility is commonly measured by the placement -- or ranking -- of the site on search engine results pages . And companies always vie for the first page, where they are most likely to garner the most attention. SEO is the process of making a website more visible in search results, also termed improving search rankings.


And Google Chrome has started to display a big warning when you visit a site that’s not secure. As the name suggests, this update started to penalize web pages that load slowly on mobile devices. But I usually recommend that people leave their URLs in place… even if they’re not ideal. Instead, just focus on creating SEO-friendly URLs for future pages that you publish. From indexing to rankings, Google Search Console is a dashboard of your site’s health and performance in Google.

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