Qu'est-ce que la SEO ?

There are lots of schema types that apply to different types of businesses. You can learn more about schema & markup in our guide to schema for SEO. If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. How-To Guides Step-by-step guides to search success from the authority on SEO.

How to track SEO success

That way, Google will be confident that your page is really about that topic. Because people use your description to figure out whether or not to click on your result. In fact, Google has said that they don’t pay much attention to your description . No, Yoast isn’t a magic button that will automatically optimize your site. For example, this guide to the Ketogenic Diet came out in 2013… just as the keto movement was starting to gain traction.

Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages . Correct SEO implementation helps search engines understand your content and, in turn, gives people a list of links relevant to their search query. By having a list of keywords to rank for and building content around those keywords, users are more likely to find the information they seek. A site will rank better by creating useful, high-quality content that is optimized for those keywords. Ensuring the keywords are present in headings, meta descriptions and the body of the content will improve rankings for those terms.

Let’s finish off with some SEO strategies, best practices, and tips to help you get the most out of your time. SEO metrics to measure your performance, such as traffic, time on page, engagement with page, number of pages per session, and more. That’s all well and good, but you can tell me that RPA stands for robotic process automation and that doesn’t mean I know what RPA is.

High-quality guest posting and including natural links

Plus, links from relevant sites show Google that your links are legit. After all, it looks REALLY unnatural if most of the links pointing to your baking site come from video game blogs. Obviously, you want links from authority pages on high-authority websites. The only rub is that these links are EXTREMELY hard to get. Domain Authority is the site’s authority as a whole. So even if a specific page doesn’t have a ton of links pointing to it, the Domain Authority means that the page still has some authority to throw around. With that, here’s a quick primer on all things link building.

It’s no secret that the number of people searching with their voice has grown by leaps and bounds over the last few years. Plus, like most things in SEO, even E-A-T is influenced by links. In fact, Google recently confirmed that PageRank is a big part of establishing E-A-T.

The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Put simply, these factors have helped this guide earn a good reputation with search engines, which has helped it rank in Position 1 for years. It has accumulated signals that demonstrate it is authoritative and trustworthy – and therefore deserves to rank when someone searches for SEO.